February
Cruise the World
2023
MARKETING OPPORTUNITIES
ABOUT GLOBAL TRAVEL COLLECTION
Global Travel Collection (GTC) is the world’s most extensive collection of international luxury travel agencies, including the well-established networks of Protravel International, Tzell Travel Group, and Colletts Travel, as well as Andrew Harper, In the Know Experiences, All Star Travel Group and R. Crusoe & Son.
Our agencies’ 1,500 GTC advisors are industry leaders, providing premier travel services to leisure travelers, corporate executives and the entertainment industry. The combined global reach and leverage translates into value, recognition and preferential treatment for its world travelers.
PARTNER WITH US FOR 2023
Tap into our unparalleled reputation as a selling powerhouse
Attain noticeable increases in production and return on investment
Reach the most well-traveled, affluent clients in the country
Collaborate with luxury travel agencies that reach multi-billion dollars in annual sales through working with industry-leading digital demand, acquisition and analytics experts.
Engage in award-winning marketing platforms recognized as among the most effective in the travel industry
Reinforce brand awareness and loyalty, effectively position new and independent products and build on existing relationships by highlighting special announcements and offers
Drive affluent customer acquisition through engaging and compelling content delivered via a sophisticated multi-channel promotion strategy
Improved and Enhanced Marketing Opportunities
As a Global Travel Collection partner, you have access to event and marketing opportunities.
These strategically packaged opportunities are your conduit to reaching our network of esteemed advisors and their high-end clients.
For 2023, we’re making it easier than ever to reach our advisors and their clients, with comprehensive tactics that enable partners to reach our entire family of brands.
Click below to explore our 2023 Marketing & Event opportunities:
Click here to discover
À La Carte Marketing Engagements
Click here to discover
Partner of the Month
Click here to discover
Theme Month
Additionally, we offer ways to engage with specific brands in ways unique to their business.
Click below to discover marketing opportunities with In The Know Experiences, Andrew Harper and Global Travel Collection UK:
NEW FOR 2023
PARTNER OF THE MONTH
Partner of the Month is your opportunity to reserve exclusive marketing and visibility to our skilled travel advisors and their valued clients.
The package includes a well-curated mix to ensure your brand is top of mind all month long.
Months available: January, March, May, July, September, November
X
THEME MONTH
NEW FOR 2023
X
These packages offer a curated variety of tactics and investment levels, all centered around specific themes.
Select the theme that best aligns with your offering and work with our dedicated team to create customized marketing tactics to reach our advisors and consumers.
Months available: February, April, June, August, October, December
NEW FOR 2023
2023 Events
For 2023, we’re making it easier than ever to reach our advisors and their clients, with comprehensive tactics that enable partners to reach our entire family of brands.
Click below to explore our 2023 Marketing & Event opportunities:
- New: Spring and Fall Client Nights
- Peak Performers Event
- In The Know Experiences Retreat
- Annual Event (formerly Elevate)
- Marketplace Event
- And more to be announced
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THEME MONTH PACKAGES
NEW FOR 2023
Global Travel Collection is excited to offer new turnkey marketing solutions: Theme Month Packages. Our curated solutions provide a mix of tactics to reach both our advisors and their clients.
Months available: February, April, June, August, October, December
April
European Cultural & Culinary Escapes
June
Family Travel
August
Trips of a Lifetime
October
Adventure
December
Sun & Sand
Retail Value: $7,000
Preferred Partner Rates
OPTION One
$5,000
- Weekly Email listing - announcing theme day participant
- Theme Webinar & Agent Training Materials
- Partner Feature
- GTC.com Promotion Page
Option One
Option Two
Option Three
Option Four
Option Five
Preferred Partner Rates
Retail Value: $9,500
OPTION TWO
$7,500
- Weekly Email listing - announcing theme day participant
- Theme Webinar & Agent Training Materials
- Partner Feature
- GTC.com Promotion Page
- SOAR Multi-Partner Feature
Option One
Option Two
Option Three
Option Four
Option Five
Preferred Partner Rates
Retail Value: $14,500
OPTION Three
$10,000
- Weekly Email listing - announcing theme day participant
- Theme Webinar & Agent Training Materials
- Partner Feature
- GTC.com Promotion Page
- SOAR Multi-Partner Feature
- Website content + Social Media post
Option One
Option Two
Option Three
Option Four
Option Five
Preferred Partner Rates
Retail Value: $16,500
OPTION Four
$14,500
- Weekly Email listing - announcing theme day participant
- Theme Webinar & Agent Training Materials
- Partner Feature
- Intranet Banner Ad
- GTC.com Promotion Page
- SOAR Multi-Partner Feature
- Website content + Social Media post
Option One
Option Two
Option Three
Option Four
Option Five
Preferred Partner Rates
Retail Value: $24,500
OPTION FIVE
$20,000
- Weekly Email listing - announcing theme day participant
- Theme Webinar & Agent Training Materials
- Partner Feature
- GTC.com Promotion Page
- SOAR Multi - Partner Feature
- Website content + Social Media Posts
- Inclusion in Theme Immersion Digital Guide
Option One
Option Two
Option Three
Option Four
Option Five
PARTNER OF THE MONTH
Global Travel Collection is excited to offer our Partner of the Month package featuring multiple touchpoints that will both raise the profile and increase production of your brand/product/property with our skilled travel advisors and their valued clients.
We will only allow marketing for our Partners of the Month throughout the month. We have included additional tactics for purchase, for example consumer touch points to ensure increased production for our valuable partners.
Months available:
January, March, May, July, September, November
DIGITAL MARKETING
- introduction Email to Advisors
- Social Media Toolkit
- GTC Offices Digital Signage
- Intranet Homepage Banner ad
- top Feature in Monthly Email Newsletter
- SOAR Campaign
SPECIAL EVENTS AND SESSIONS
- 5-minute introduction at Global Travel Connections Meeting
- 45-minute dedicated advisor Training
- 1-hour coffee Chat with a GTC Executive
PARTNER OF THE MONTH PACKAGE
Preferred Partner Rate
$30,000
$15,000
$10,000
$5,000
- SOAR Campaign, Brand Immersion Guide & posted on GTC Website
- SOAR Campaign
- Advisor Webinar & Training
Enrich your partner of the month package with these additional components available to add to your package:
Maximize your partner of the
month exposure
NEW FOR 2023
Partner of the Month
Marketing Tactic Examples
NEW FOR 2023
Consumer Brand Immersion Guide
$10,000
Global Travel Collection’s client-facing insider’s look at what separates your brand from the competition. Share an inside look and what makes your brand unique and educate our advisor’s clients on what to expect on their travels. Share insights on what makes your product and offerings special.
NEW FOR 2023
Advisor Brand Immersion Guide
$5,000
Share an inside look and what makes your brand unique and educate our advisors on who is the perfect client to fit your portfolio, what makes your product and offerings special. Share your best tips and tricks for advisors to sell your brand.
CONSUMER ENGAGEMENT
SOAR
$10,000
Global Travel Collection’s client-facing leisure email newsletter, SOAR, has a distribution to more than 100,000 client households and an open-rate of more than 53% (24% industry average). SOAR has built its success around the organic nature of its content. Operating as a weekly Friday campaign, SOAR will have advertorial opportunities available where partners can work with our marketing team on shaping content centered around brand awareness and any respective promotions.
NEW FOR 2023
Work with our team to build a promotion page exclusive to your brand. The newly redesigned Global Travel Collection website is a destination point for advisors and consumers to stay informed on the latest luxury promotions. Our website attracts more than 9,200 monthly users.
WEBSITE Promotion Page
$2,500
CONSUMER ENGAGEMENT
Feature your company on the newly redesigned Global Travel collection website and on Global Travel Collection's social media profiles.
$5,000
Website content + Social Media Posts
CONSUMER ENGAGEMENT
NEW FOR 2023
NEW FOR 2023
The learning library provides partners with opportunity to train and educate Internova Travel Group advisors through:
A pre-recorded webinar: Partner-supplied link will be featured on The GTC intranet and in one e-newsletter
Interactive quizzes: Interactive quizzes give partners the opportunity to test advisor’s knowledge based on the webinar provided
Optional incentive: Incentives provided by the partner increase webinar and quiz engagement (Tracking must be managed by the partner for all incentives)
Learning Library
$5,000
ADVISOR ENGAGEMENT
Reach our network of influential advisors with an exclusive email dedicated to your brand. These email blasts are designed to educate our travel advisors about your brand/product(s). Partner feature emails have an open rate of 47%.
$2,500
Partner Feature Email
ADVISOR ENGAGEMENT
NEW FOR 2023
The learning library provides partners with opportunity to train and educate Internova Travel Group advisors through:
A pre-recorded webinar: Partner-supplied link will be featured on The GTC intranet and in one e-newsletter
Interactive quizzes: Interactive quizzes give partners the opportunity to test advisor’s knowledge based on the webinar provided
Optional incentive: Incentives provided by the partner increase webinar and quiz engagement (Tracking must be managed by the partner for all incentives)
SOCIAL MEDIA TOOLKIT
$5,000
ADVISOR ENGAGEMENT
The Social Media Toolkit enables advisors to promote your brand and offering on their social media channels.
$3,000
Clickable Website Banner
ADVISOR ENGAGEMENT
A month-long homepage banner ad on our GTC intranet platform visible to advisors in the theme month designated space.
• Launching Spring 2023 with quarterly frequency.
• Luxury travel focus. Cutting-edge design. A category-disrupting product.
• Mailed to 100,000 top leisure and C-suite corporate clients.
• Beautiful. Collectible. Archival-quality paper.
• Our editors are proven leaders in luxury travel journalism.
• Advertisers are asked to submit modern, minimalist creative that features your brand personality and story – ads with promotional offers will not be accepted.
NEW! LUXURY LIFESTYLE MAGAZINE
- Launching Spring 2023 with quarterly frequency.
- Luxury travel focus. Cutting-edge design. A category-disrupting product.
- Mailed to 100,000 top leisure and C-suite corporate clients.
- Beautiful. Collectible. Archival-quality paper.
- Our editors are proven leaders in luxury travel journalism.
Advertisers are asked to submit modern, minimalist creative that features your brand personality and story – ads with promotional offers will not be accepted.
• Launching Spring 2023 with quarterly frequency.
• Luxury travel focus. Cutting-edge design. A category-disrupting product.
• Mailed to 100,000 top leisure and C-suite corporate clients.
• Beautiful. Collectible. Archival-quality paper.
• Our editors are proven leaders in luxury travel journalism.
• Advertisers are asked to submit modern, minimalist creative that features your brand personality and story – ads with promotional offers will not be accepted.
Introducing an innovative new publicatioN
- Created especially for the top clients of Global Travel Collection advisors.
- More than just another travel magazine, OLTRE’s mission is to inspire affluent travelers and connect with them on myriad lifestyle interests, from art and culture to fashion and style and beyond.
- OLTRE is a fantastic showcase for your brand.
- Each volume is printed on archival-quality, eco-certified paper with a keepsake aesthetic.
- Print: Mailed quarterly to 100,000 high-net-worthclients — proven luxury travelers.
- Digital: Available online and distributed through email and social media.
Plus, in every issue:
Cruise news and features
The OLTRE Destination Guide
Spa and wellness
Hotels, villas and signature suites
Arts and culture
Food and drink
Outdoors and adventure
Shopping and retail finds
The OLTRE Q&A
And more!
VOLUME 3
THE TASTE ISSUE
Highlighting culinary travel plus international tastemakers in fashion, style and design.
Ad Close: 2 August
Ad Materials Due: 17 August
On Sale: 2 October
*Additional distribution at GTC’s exclusive Elevate advisor event
VOLUME 4
THE WILD ISSUE
Celebrating thrills and chills: nature, sustainability, adventure, fashion and luxe nightlife.
Ad Close: 25 October
Ad Materials Due: 9 November
On Sale: 2 January
VOLUME 5
THE Ooh LA LA ISSUE
Extravagant hotels, glamorous fashion and the world’s best French cuisine.
Ad Close: 1 February
Ad Materials Due: 16 February
On Sale: 2 April
VOLUME 6
THE ART OF DOING NOTHING
Unplug and renew, from isolation retreats to urban hideaways. Do not disturb.
Ad Close: 2 May
Ad Materials Due: 17 May
On Sale: 2 July
Premium Positions – Full Page
NEW FOR 2023
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- 1st Ad / Right-Hand Side: $15,375
- Table of Contents Page / Right-Hand Side
- 1st Page: $12,810
- 2nd Page: $12,550
- Inside Back Cover: $12,810
- Guaranteed 1st Third of Book: $11,250
Special Inaugural Rates
NEW FOR 2023
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Full Page
$10,250
2-Page Spread
$17,450
OLTRE
Full-Page $10,250
2-Page Spread 17,450
2023 Rates extended to 2024 advertising commitments made by 1 August.
Ask your Partner Relations Account Manager about multi-issue discounts.
2023 Inaugural Year Rates:
2023 MARKETING OPPORTUNITIES