February
Cruise the World
2023
MARKETING OPPORTUNITIES
ABOUT GLOBAL TRAVEL COLLECTION
Global Travel Collection (GTC) is the world’s most extensive collection of international luxury travel agencies, including the well-established networks of Protravel International, Tzell Travel Group, and Colletts Travel, as well as Andrew Harper, In the Know Experiences, All Star Travel Group and R. Crusoe & Son.
Our agencies’ 1,500 GTC advisors are industry leaders, providing premier travel services to leisure travelers, corporate executives and the entertainment industry. The combined global reach and leverage translates into value, recognition and preferential treatment for its world travelers.
PARTNER WITH US FOR 2023
Tap into our unparalleled reputation as a selling powerhouse
Attain noticeable increases in production and return on investment
Reach the most well-traveled, affluent clients in the country
Collaborate with luxury travel agencies that reach multi-billion dollars in annual sales through working with industry-leading digital demand, acquisition and analytics experts.
Engage in award-winning marketing platforms recognized as among the most effective in the travel industry
Reinforce brand awareness and loyalty, effectively position new and independent products and build on existing relationships by highlighting special announcements and offers
Drive affluent customer acquisition through engaging and compelling content delivered via a sophisticated multi-channel promotion strategy
Improved and Enhanced Marketing Opportunities
As a Global Travel Collection partner, you have access to event and marketing opportunities.
These strategically packaged opportunities are your conduit to reaching our network of esteemed advisors and their high-end clients.
For 2023, we’re making it easier than ever to reach our advisors and their clients, with comprehensive tactics that enable partners to reach our entire family of brands.
Click below to explore our 2023 Marketing & Event opportunities:
Click here to discover
Partner of the Month
Click here to discover
Theme Month
Click here to discover
2023 Events
Click here to discover
À La Carte Marketing Engagements
Additionally, we offer ways to engage with specific brands in ways unique to their business.
Click below to discover marketing opportunities with In The Know Experiences, Andrew Harper and Global Travel Collection UK:
NEW FOR 2023
- New: Spring and Fall Client Nights
- Peak Performers Event
- In The Know Experiences Retreat
- Annual Event (formerly Elevate)
- Marketplace Event
- And more to be announced
2023 Events
X
Global Travel Collection partners receive exclusive access to events designed to allow advisor attendees to connect in-person with partners to learn more about your brand.
NEW FOR 2023
Partner of the Month is your opportunity to reserve exclusive marketing and visibility to our skilled travel advisors and their valued clients.
The package includes a well-curated mix to ensure your brand is top of mind all month long.
Months available: January, March, May, July, September, November
PARTNER OF THE MONTH
X
NEW FOR 2023
These packages offer a curated variety of tactics and investment levels, all centered around specific themes.
Select the theme that best aligns with your offering and work with our dedicated team to create customized marketing tactics to reach our advisors and consumers.
Months available: February, April, June, August, October, December
THEME MONTH
X
THEME MONTH PACKAGES
NEW FOR 2023
Global Travel Collection is excited to offer new turnkey marketing solutions: Theme Month Packages. Our curated solutions provide a mix of tactics to reach both our advisors and their clients.
Months available: February, April, June, August, October, December
April
European Cultural & Culinary Escapes
June
Family Travel
August
Trips of a Lifetime
October
Adventure
December
Sun & Sand
$7,500
Preferred Partner Rates
OPTION TWO
- Theme Month Announcement Email
- GTC Hosted Theme Webinar
- GTC Created Advisor Training Materials
- Theme Day — In office
- SOAR Multi-Partner Feature
Retail Value: $9,000
$10,000
Preferred Partner Rates
OPTION Three
- Theme Month Announcement Email
- GTC Hosted Theme Webinar
- GTC Created Advisor Training Materials
- Theme Day — In office
- SOAR Multi-Partner Feature
- Website content + Social Media post
Retail Value: $13,500
$5,000
Preferred Partner Rates
OPTION ONE
- Theme Month Announcement Email
- GTC Hosted Theme Webinar
- GTC Created Advisor Training Materials
Retail Value: $6,500
$20,000
Preferred Partner Rates
OPTION FIVE
- Theme Month Announcement Email
- GTC Hosted Theme Webinar
- GTC Created Advisor Training Materials
- Theme Day — In office
- SOAR Multi-Partner Feature
- Website content + Social Media post
- Inclusion in Theme Immersion Digital Guide
Retail Value: $23,500
$14,500
Preferred Partner Rates
OPTION FOUR
- Theme Month Announcement Email
- GTC Hosted Theme Webinar
- GTC Created Advisor Training Materials
- Intranet Banner Ad
- Theme Day — In office
- SOAR Multi-Partner Feature
- Website content + Social Media post
Retail Value: $16,000
PARTNER OF THE MONTH
Global Travel Collection is excited to offer our Partner of the Month package featuring multiple touchpoints that will both raise the profile and increase production of your brand/product/property with our skilled travel advisors and their valued clients.
We will only allow marketing for our Partners of the Month throughout the month. We have included additional tactics for purchase, for example consumer touch points to ensure increased production for our valuable partners.
Months available:
January, March, May, July, September, November
DIGITAL MARKETING
- introduction Email to Advisors
- Social Media Toolkit
- GTC Offices Digital Signage
- Intranet Homepage Banner ad
- top Feature in Monthly Email Newsletter
- SOAR Campaign
SPECIAL EVENTS AND SESSIONS
- 5-minute introduction at Global Travel Connections Meeting
- 45-minute dedicated advisor Training
- 1-hour coffee Chat with a GTC Executive
PARTNER OF THE MONTH PACKAGE
Preferred Partner Rate
$30,000
$15,000
$10,000
$5,000
- SOAR Campaign, Brand Immersion Guide & posted on GTC Website
- SOAR Campaign
- Advisor Webinar & Training
Enrich your partner of the month package with these additional components available to add to your package:
Maximize your partner of the
month exposure
NEW FOR 2023
Partner of the Month
Marketing Tactic Examples
Global Travel Collection’s client-facing insider’s look at what separates your brand from the competition. Share an inside look and what makes your brand unique and educate our advisor’s clients on what to expect on their travels. Share insights on what makes your product and offerings special?
Consumer Brand Immersion Guide
$10,000
Share an inside look and what makes your brand unique and educate our advisors on who is the perfect client to fit your portfolio, what makes your product and offerings special? Share your best tips and tricks for advisors to sell your brand.
Advisor Brand Immersion Guide
$5,000
NEW FOR 2023
NEW FOR 2023
Global Travel Collection’s client-facing leisure email newsletter, SOAR, has a distribution to more than 100,000 client households and an open-rate of more than 35% (24% industry average). SOAR has built its success around the organic nature of its content. Operating as a weekly Friday campaign, SOAR will have advertorial opportunities available where partners can work with our marketing team on shaping content centered around brand awareness and any respective promotions.
SOAR
$10,000
CONSUMER ENGAGEMENT
NEW FOR 2023
The learning library provides partners with opportunity to train and educate Internova Travel Group advisors through:
A pre-recorded webinar: Partner-supplied link will be featured on The Hotel Daily microsite and in one e-newsletter
Interactive quizzes: Interactive quizzes give partners the opportunity to test advisor’s knowledge based on the webinar provided
Optional incentive: Incentives provided by the partner increase webinar and quiz engagement (Tracking must be managed by the partner for all incentives)
Learning Library
$5,000
ADVISOR ENGAGEMENT
Reach our network of influential advisors with an exclusive email dedicated to your brand. These email blasts are designed to educate our travel advisors about your brand/product(s).
$2,500
Partner Feature Email
ADVISOR ENGAGEMENT
THEME MONTH PACKAGES
CONSUMER ENGAGEMENT
COMING SOON: High-End CONSUMER LUXURY TRAVEL LIFESTYLE PUBLICATION
• Launching in Q1 with quarterly frequency
• Print and digital distribution
• 100,000 circulation mailed to GTC advisors’ top clients
• Primary audience is leisure travelers but distribution will also include top corporate clients
• Content will focus on upscale editorial — not a catalog
• Topics include food and wine, art and culture, fashion and style, health and wellness, and global events, all presented through a travel lens
• Travel content will exclusively feature GTC partners
• Upscale & sophisticated design
• Special inaugural pricing and packages coming soon
